Kegstar - Social Media

Kegstar makes keg rental simple with its smart one-way stainless-steel kegs and casks.

Each keg has its unique identity, making it easily tracked through the supply chain through its cloud-based software.

Their mission is to help more great beverages get to more happy drinkers and keep it as simple as fill, scan, deliver, repeat!

Objectives

We had 3 simple objectives:

Primary

Build Brand Awareness

Secondary

Drive Engagement

Tertiary

Customer Retention

Strategy

Using this focus we created a simple but effective strategy:

Community Size

Community size fuels community growth — the same dynamics are true for all brands.

This can take years so in order to get there quicker, social ads will help generate reach and brand awareness.

Content Engine

Those who develop content engines & can cost-effectively manage frequency get disproportionately rewarded.

The first part is to update Kegstar’s look and feel. Once we set a clear creative direction, we sought to release a variety of content based on a diverse set of brand pillars combined with a range of softer pieces of content such as Instagram Stories.

Increased Activity

Owned footprint fuels, earned footprint (being active): the more visible you are, the more consumers are likely to post about #Kegstar.

Every day we’ll be tapping into our network and engaging with their content - community engagement.